A Week of Mothers – Day 3

May 7, 2009



Today, I am very excited to introduce you to the very fun Amy Locurto; amazing mother, designer, and blogger of Living Locurto.

Hello Amy! Share with us what you do:
I’m owner and designer of Atomic Egg, a Dallas graphic design firm specializing in brand identity, annual reports and various other print and online media. I do a lot of work for a Fortune 500 Company in the Industrial Industry, so I started my design blog, Living Locurto, to have a place for my fun and whimsical side to come out!

I’m also co-founder of I Heart Faces, a photography web site with weekly photo challenges, tutorials and tips. In just a short time, it has grown into a wonderful community with thousands of photography enthusiasts. I love to draw, make anything crafty, photography, traveling, entertaining, baking, hip hop dance class (ha!) and tennis. I’m lucky to have my office at home so I can devote a lot of time to my 2 young kids.


Motherhood is a full-time job and then some. What keeps you inspired and motivated to create?
I am more motivated to create things now that I have kids… they inspire me with so many ideas! Being creative comes natural for me and is something that I can’t NOT do. Plus, doing something artsy takes me away from the potty training and tough part of parenting:-) The kids also love that mommy is fun. I’ll just start drawing on the wall and soon it will become a wall mural with their actual photos modge podged in the scenery!


I’ve learned that being a stay-at-home mom and business owner/artist does not have to be mutually exclusive. How do you maintain a balance between the two?
I drink a lot of strong coffee!! Running a business takes a lot of effort and motivation. I think it’s very important to put family first, so balance is something I strive for daily! It’s hard enough getting work done from home, when you add small children to the mix… it’s pretty impossible.

For me lately, balance is saying NO. It’s such a tough thing for me personally, because I have so many hobbies and interests. I want to do it all. I want to do all kinds of fun things with my kids, take every cool job that comes my way, start new businesses, learn a new skill, volunteer, etc. It took me many years to realize I can’t do it all and it’s okay… I’m not a failure if I can’t get to something right away.

I also try to stick to a schedule and only work while my kids are at school or napping. I make sure my clients know that I work from home with small children and can only be available during certain hours. I don’t worry about my house being a mess anymore either. If I fretted over that, I would never get any work done. Luckily my husband is great with the kids and helps me out a lot on the weekends by doing all of our laundry and usually cleaning the kitchen too!!

Before I started blogging, I used to take Fridays off. I hope to get back into that schedule again soon. Now that my kids are getting older, it’s becoming much easier. They love to hang out in my office and pretend to work. My 2 year old loves to color for hours, so I got lucky with her!!

As an artist, what do you hope to pass on to your children?
I hope to pass on my passion for entrepreneurship more than anything. Maybe by seeing how hard mommy works and what fun she is having all at the same time, that they won’t settle for just any old job and live to pursue their passion whether it be creative or not.

Do your children have any special talents?
My son is a whiz on the computer. I’m going to teach him to do my html code soon! ha. I think he’ll be the musical child because he loves to play with iTunes, listen to rock and make music. He also has an eye for photography and loves taking pictures, so I’m excited about that! My 2 year old daughter is my performer and artist. She will be my little craft partner in crime. We’re going to have so much fun dancing and making things!

And lastly, what do you wish for this mother’s day?
I wish for an entire day to myself with nothing to do. {Ahhhh}  Needless to say, my husband will get the entire weekend to himself while I drive alone with my 2 kids for 5 hours to visit my mom and grandma. Happy Mother’s Day to me! LOL! I guess he deserves it for all the laundry he does:-)

Thank you for the interview, Amy! And I hope your kids nap well for you during the long drive!


  1. Comment by Dariela on May 7, 2009 12:11 pm

    Thanks so much for these wonderful interviews Jenn! I love the logo you made for the series too!
    Amy, your work is admirable and it seems you do so much with too little ones, I still feel as a designer mother of one I’m always feeling behind! Nice to meet you and see you around!!

  2. Comment by Amy @ Living Locurto on May 7, 2009 1:38 pm

    Thanks Jenn! I’m honored to be on your site today:-)

  3. Comment by elisa on May 7, 2009 11:20 pm

    Jenn, thank you for this wonderful opportunity to learn how others do it. love the interviews & questions.
    trying to figure out how to do it all and make it work successfully with the mix of family, creativity, work…the whole shabang, is a work in progress! hoping you’ll do more interviews like these…they are refreshing.

  4. Pingback by Friday News & Link Love | Living Locurto - Creative Ideas & FREE Downloads on May 8, 2009 5:05 am

    [...] Thanks Jenn for featuring me in on your blog! If you want to learn more about me, read my interview with Ambrosia Girl. [...]

  5. Comment by theArthurClan on May 8, 2009 10:40 am

    I love Amy and was so excited to see her featured here on your site. She’s an amazingly creative woman and a wonderful friend to work with. This was fun!

    co-founder of iHeartFaces

  6. Comment by Becca on May 8, 2009 1:33 pm

    Thanks for doing this interview. It’s so inspiring to hear stories of creative woman who are living creatively and still being mommas too! :-)

  7. Comment by Jennifer Stewart on May 8, 2009 1:41 pm

    I love reading both of your blogs, you two! You girls and I would be fast friends in ‘real life’! Thanks for all the fun posts and ideas!!!

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